Monday, 26 September 2011

TASK 1 - PACKAGING & PROMOTION // PEYTON & BYRNE

This piece of packaging is eye catching because of its colourful packaging and simplistic use of type.

Peyton and Byrne is a Bakery sells cakes, breads and savouries handmade each day. It was a concept inspired by Oliver Peyton's mother's recipes. The aim of production of the products was to promote them to women mainly. This is done purely through the bright, feminine use of colours with the promise of creating delicious indulgences.
The design of the packaging looks classy, something like a smart and expensive piece of jewellery would be wrapped in, making the cakes etc inside seem even more of a treat.

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