This branding and identity was for a fashion-forward clothing boutique located in the Arts district, Indianapolis, USA. Due to its location the new design of branding has to be contemporary, and portray its forward thinking of fashion e.g. chose a futuristic typeface for the logo.
The business cards have been designed to be dual-purposed with minimal extra costs. As well as providing the information and contact details of the boutique and owner, the stitched design and stock choice enables them to be attached to the clothing to customise the garments.
I like the whole design and identity of the brand because of the futuristic typeface, reversed characters and and the embossed style of the business cards etc.