Monday, 26 September 2011


The technological advances of the Apple software has been monumental.
This can also be seen through the advances and developments of the identity/logo of the company. It originally was an illustrative, detailed drawing of an apple tree and figure sitting by the lake. The apple tree (apple) was chosen as it was deemed to be the 'perfect' fruit, and perfection was something this company wanted to represent. 

Apple products have developed and are the height of sophistication and technological advances. This can be shown through the simplistic and sophisticated design developments of the logo. Apple products are notorious for the perfection in their the appearance of their products; they are simple and classy.  

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