Monday, 26 September 2011

TASK 1 - BRANDING & IDENTITY

BRANDING & IDENTITY

Brand - is the perceived emotional corporate image as a whole

Identity - the visual aspects that form part of the overall brand

Logo - identifies a business in its simplest form via the use of a mark or icon

VIDEO ON BRANDING




THIS TASK


My GOOD is iPods but I have developed this on to say that "Good is technological advances". This is the good aspect of the ipod as it is now small, portable, accessable in comparison to the old vinal players. Without technical advances to make larger storage, more accessability and smaller products...we would not have the choice and variety of our favourite music available to us today. For this I am going to reserach the various areas of 
branding & identity
packaging & promotion
publishing & editorial
information & wayfinding....of the technological advances and differences between the earliest and latest music products. 

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