Monday, 26 September 2011


This is an innovative piece of graphic design for the architecture company. The Tazar Puzis Architectural firm is small and unique firm, so they needed a piece of design which would represent that and catch the eye.
The idea behind this piece of identity and branding is to firstly reflect the creativity, internationalism and fresh thinking of the company. This is done by creating a obscure but intriguing piece of branding which 'explores the definition of space and how it is perceived differently in different types of people whilst still maintaining the symbiotic relationship between structure and environment.'

For me, this was also the reason why it caught my eye. Although the company name and is not clear at the start, the arrangement and layout of the type on the page makes you have to pick it up and find out what it is written. 

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