Tuesday, 8 May 2012

Body Shop - concept

To give my brief more direction and a USP I have had a look at current shops that have make up brands which aren't so popular and need a bit of re-vamping.

The body shop sells make up but I feel is in many cases over looked because of the huge varieity that stores such as Boots and Superdrug hold. The Body Shop product's USP is that they are animal testing friendly.

By re-designing the Body shop making up and creating a name for the line, it will make the make up more appealing, stylish and more well known.

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