Tuesday, 28 February 2012
Innocent Smoothie Promotion
Innocent smoothie is now a huge success and the Feel Good Drinks are based on the same principles; no added sugar, not additives, just fresh fruit and water, goodness and health in one bottle.
The difference between the two brands is that Innocent is now a very well known / recognised and established product globally, and the Feel Good drinks are not yet. The feel good drinks have a sparkling line (which for the brief is not to be included).
I have had a look at some of the conventional and non conventional ways that innocent have promoted themselves. They initially started by thinking inside the box but some of their later promotional methods include an ice cream truck covered in grass selling their products. I just want to look at how they have done this and if there is anything I can use / develop as an idea but adapt it to these drinks (of course not to copy them!)
The difference between the two brands is that Innocent is now a very well known / recognised and established product globally, and the Feel Good drinks are not yet. The feel good drinks have a sparkling line (which for the brief is not to be included).
I have had a look at some of the conventional and non conventional ways that innocent have promoted themselves. They initially started by thinking inside the box but some of their later promotional methods include an ice cream truck covered in grass selling their products. I just want to look at how they have done this and if there is anything I can use / develop as an idea but adapt it to these drinks (of course not to copy them!)
Previous Promotion for the Drinks
Here are a few images of the promotional work that the Feel Good drinks company have created so far. They are a combination of print based pieces from tags on their products, to promotional posters and labels.
The idea of placing the drink in a context to entice the target audience to buy the drink is clever as when they find themselves in that situation then they will connect the drinks with it and hence want to buy it. For example, if you connect the drink with a time at the start of the day, either a break at school or work and then advertise / promote this feeling or moment in time then people will have a more personal connection to the brand and want to buy it.
Different Line of Drinks Available
The brief asks that we just concentrate on the small bottles of still and sparkeling drinks. It also talks about the three flavours that they have made, however when looking at all the products they sell to the various stores there appear to be more flavours now, but for this brief I am just going to concentrate on the following (both still and sparkling lines of the drinks);
- Orange & Mango
- Apple & Blueberry
- Cranberry & Lime
Below are a selection of images of what the products look like (all the various flavours that they make
- Orange & Mango
- Apple & Blueberry
- Cranberry & Lime
Below are a selection of images of what the products look like (all the various flavours that they make
Feel Good Drinks Information
I have had a look around the local shops in Leeds (Tesco Metro and Sainsburys Local) and I cant seem to locate any of these drinks. I think that they are just sold in much larger branches but here is a list of all the shops they have distributed their products to
Friday, 10 February 2012
Festival Information
In the main video - it is going to be very simple with text appearing with information about the festivals;
- how many people go
- what country and city it is in
- rough dates / month
- recent line ups
- possible photo from each of the events
CREAMFIELDS
- 60,00 people
- Daresbury / Cheshure / UK
- August
- Chemical Bros, Paul Van Dyk, Tiesto, Ferry Corsten Eddie Halliwell Judge Jules Eric Prydz Steve Angello Annie Mac Kissy Sell Out
David Guetta Swedish House Mafia
HIDEOUT
- N / A
- Zrce Beach / Island of Pag / Croatia
- June / July
- Ricardo Villalobos / Chase and Status / Loco Dice / Annie Mac / Skream & Benga / Jamie Jones Seth Troxler / Sub Focus / Skrillex / Andy C / Claude Von Stroke / DJ Fresh
GLADE
- 55, 000 people
- June
- Haunton Hall / Norfold / UK
- Trentemoller, Drumcode Records, & Global Communication, also confirmed are Andrew Weatherall, Photek, Dreadzone, Krafty Kuts, Hybrid, Dirtyphonics, Skrillex, Engine-Earz Experiment, Dub FX & Flower Fairy, Dub
EXIT
- 210, 000 people
- July
- Petrovaradin Fortress of Novi Sad, Serbia
- Underworld,Deadmau5, Groove Armada, Fedde Le Grand, Magnetic Man, Tiga, James Zabiela,Digitalism live, DJ Sneak, Paul Kalkbrenner, Joris Voorn, Steve Aoki, Carl Craig
TOMORROWLAND
- 200, 000 people
- July
- Boom / Belgium
- Afrojack, Above & Beyond, Carl Cox, De Jeugd van Tegenwoordig,Fedde le Grand, Ferry Corsten, Sander van Doorn, Swedish House Mafia, Cosmic Gate,Avicii, Faithless, Tiësto, Laidback Luke, David Guetta, Kaskade and 2 Many DJ's.
GLOBAL GATHERING
- 35, 000 people
- July
- Long Marston Airfield / Stratford - upon - Avon / UK
BESTIVAL
- 55, 000 people
- September
- Robin Hill / Isle of White / UK
- Pendulum, Groove Armada, Annie Mac,Magnetic Man, Robyn, Crystal Castles, DJ Shadow, Katy B, LFO, Cranes, A-Trak.
BIG CHILL
- Deer Park, Eastnor Castle, Herefordshire, UK
- The Chemical Brothers, Kanye West, Rodrigo Y Gabriela, Jessie J, Robert Plant, Calvin Harris, Aloe Blacc, Chipmunk, Katy B & Example.
HOVE FESTIVAL
- 53, 000 people
- Arendal, Norway
- June
GOTTWOOD FESTIVAL
- Agsley, Wales, UK
- June
- Mr Scruff, joins Jamie XX, Guy Called Gerald, DJ Format & Friends, Kollektiv Turmstrasse, Round Table Knights, Phil Kieran (live), Lee Foss, Max Cooper (live), Zeds Dead, Perc, Midland, Monkey Safari, Dark Sky, Chris Coco, Dan Beaumont, Royalty, Matanza (live), Mr Thing, Itchy Feet DJs, and Graphics, Totally Enourmous Estinct Dinosaurs
Tuesday, 7 February 2012
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