"CHEAP DRINKS CAUSE PRICEY PROBLEM AMONG UNDER 18'S"
QUESTION;
"WOULD YOU RAISE THE PRICE OF ALCOHOL TO LOWER THE COST ON YOUR CHILDREN'S HEALTH?'
BRIEF;
To produce a mail shot which reinforces my message to appropriate recipients.
RESEARCH
Looking at mailshots and other ways adverts/posters have caught the audiences attention to make them stop, read on, think and remember what is being communicated.
I need to find ways to present my mail shot which will engage the person receiving it, and shock/grab their attention. I will also research the packaging and how it can suggest what it contains .
Looking at packaging. The dog poo bags have come up with a range with target a specific audience (different breads of dogs.)
CARD BOY
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Looking at different media and how it can help interact and represent the message
interactive packaging
Bright, colourful, contrasting and simplistic packaging makes the product look inviting and fruity/tasty
Conveying the message in a humorous way.
Designing something which can be used and visible around the house which will constantly be a reminder of the message.
Thinking along the line of getting the audence to interact, read and remember the message I had the idea of cut out neaklaces/badges/stickers. They could be small in size and have up to 6 on the size which I have been given and each could read different messages. They could target different audences.
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