No news is good news - Lateral Thinking

For this brief I have to use LATERAL thinking - to try and approach the problem from a different angle and hence engadging the reader. Below are a couple of posters which I found engadging, entertaining and an intersting approach to the problem.

An idea for my problem - I could produce something with a front and a back, the question on the front and the answer on the back using type and image. 

QUESTIONS

ANSWERS

No News Is Good News - Part 2 MAIL SHOT research

OPINION;  
"CHEAP DRINKS CAUSE PRICEY PROBLEM AMONG UNDER 18'S"


QUESTION; 
"WOULD YOU RAISE THE PRICE OF ALCOHOL TO LOWER THE COST ON YOUR CHILDREN'S HEALTH?'


BRIEF; 
To produce a mail shot which reinforces my message to appropriate recipients. 


RESEARCH
Looking at mailshots and other ways adverts/posters have caught the audiences attention to make them stop, read on, think and remember what is being communicated. 
I need to find ways to present my mail shot which will engage the person receiving it, and shock/grab their attention. I will also research the packaging and how it can suggest what it contains .

Looking at packaging. The dog poo bags have come up with a range with target a specific audience (different breads of dogs.)

CARD BOY

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Looking at different media and how it can help interact and represent the message

interactive packaging

Bright, colourful, contrasting and simplistic packaging makes the product look inviting and fruity/tasty

Conveying the message in a humorous way. 

Designing something which can be used and visible around the house which will constantly be a reminder of the message. 

Thinking along the line of getting the audence to interact, read and remember the message I had the idea of cut out neaklaces/badges/stickers. They could be small in size and have up to 6 on the size which I have been given and each could read different messages. They could target different audences. 

No News is Good News - Research

"36 UNDER 18'S ADMITTED TO A & E DAILY DUE TO EXCESSIVE ALCOHOL CONSUMPTION"


Below are some examples of posters which I am using for inspiration of the layout, type, form and how effectively it communicated the message to the audience. Some of the images are related to underage drinking and some I have displayed because I feel they are effective in providing a clear message. 


IMAGE POSTERS

TEXT POSTERS

IMAGE AND TEXT POSTERS

EXAMPLES OF POSTER LAYOUT

TEXT - elements to consider

• overlaying, 
• distorted, 
• use of overlapping, 
• different sizes, 
• contrast - using same typeface but use normal, bold and italic 
• spacing, 
• arrangement on page, 
• boarders, 
• orientation, 
• transparency, 
• bold, italic, 
• font, 
• how much of the page will be used by text, 
• how much free space, 
• underlining, 
• colours (only 2), 
• certain letters, words in a brighter colour to stand out, 
• shadows, 
• illuminated text
• repetition
• reflection